Advisor Biography

Local Loves Local an initative for MSPs created by Vikki Keenan

Set the gold stand for your IT business, nurture client relationships and scale your business as a managed service provider. Vikki Keenan, Co-Founder of MSP Trusted Advisor Group, breaks down her process.

✓ Attract new customers

✓ Generate genuine, positive reviews for credibility and converting new customers

✓ Develop valuable and long-lasting client relationships

✓ Delight new customers and position yourself as an industry leader

Local Loves Local helps empower managed service providers to scale up and focus more time and energy on building client relationships.

Unlock your potential as an MSP and use your existing customer base to position yourself as an industry expert. Vikki, works exclusively with MSPs to develop impactful and smart expansion strategies.

Aiming to delight prospects, nurture new customers, and build valuable and long-lasting client relationships, here’s how relationships,  reach, and reviews can help your MSP thrive.

4 Steps To MSP Success

Maximize your online potential as an IT support and solutions provider with MSP growth expert Vikki Keenan.

Step 1: Relationships

Build your Dream 100 list and reward existing customers.

You already have a valuable resource at your fingertips to attract new customers and reward those who have already converted online. By building a Dream 100 list, you can develop your inner circle as an MSP and establish valuable relationships while setting your sights on securing dream clients. Delight customers with random acts of gratitude and show your existing client base that you really appreciate them. Receive a highly targeted excel doc with vital social media links and contact information along with the exact SOP, which will only take 10 minutes of your time per day to action. Nurturing customers means creating loyal repeat buyers who will be happy to provide positive reviews about your brand and services.

Step 2: Automated Referrals

Generate automated referrals to attract new customers and reward referrers.

Unlock the power of automated referrals and use this technique to gain new customers as an MSP.  Forge new relationships within the local community to attract new customers. Create local centric campaigns, that support local business and delight your local community while amplifying your reach online!  

Step 3: Reach

Increase brand awareness by showcasing other local businesses

Vikki will work alongside your brand to identify opportunities for your business to collaborate with businesses in your area. Vikki will facilitate and edit all interviews and promote your campaign through social media ensuring maximum exposure.

Step 4: Reviews

Use online reviews to convert more customers through credibility and highlight happy clients.

On average, 75% of visitors will leave a website due to a lack of credibility. Reviews and recommendations help build trust online. Optimize your Google My Business page and publish content to improve your social media profiles. Highlight and use positive and genuine reviews to position your company above your competitors. Find out how to professionally deal with negative comments and false reviews. Leverage news media to increase brand awareness and gain more customers. Vikki will create content and press releases about your business and services, which will be published on over 100 authority news sites. Guaranteed publication to affiliates of NBC, FOX, and CBS. Media exposure helps increase credibility, and reviews generate conversions.